Selling your home today is about more than just putting a sign in the yard and hoping for the best. We live in a digital age, and this means you need to market your home online. Luckily, you don’t have to be a technology guru to build a digital presence! Here are seven marketing techniques to make your listing stand out.
1. Stage Your Home
Staging is crucial in today’s competitive housing market. A well-staged home helps potential buyers see themselves in your space without feeling overwhelmed by your personal touches. Whether you’re working with an expert or staging yourself, it’s important to begin by decluttering the space. Give away or sell any excess clothing or home items that seem superfluous; tuck away overly personal things, like photos paintings, and memorabilia; and store excessive appliances on your counters elsewhere.
You want your rooms to look bright, spacious, and accessible. You also want to rely on neutral colors, like beiges and creams, for your walls. Neutrals create a calming effect, and they match well with accessories. Paired with pops of colors where you can, you can achieve a tasteful home staged to perfection.
You want your rooms to look bright, spacious, and accessible. You also want to rely on neutral colors, like beiges and creams, for your walls. Neutrals create a calming effect, and they match well with accessories. Paired with pops of colors where you can, you can achieve a tasteful home staged to perfection.
2. Take Good Photos
It’s important to photograph your home in its best light, literally and figuratively. According to the National Association of REALTORS®, homebuyers indicated that photos are the top feature they rely on when searching for a home online. While smartphones do have impressive cameras, it might be a good idea to hire a professional. They’ll know all the best angles and lights to use to make your house shine!
It’s also worthwhile to photograph your home at sunset. The lighting compliments any property, especially ones with good sunset views, and a midday photography session could mute colors and other aspects that shine through at dusk.
It’s also worthwhile to photograph your home at sunset. The lighting compliments any property, especially ones with good sunset views, and a midday photography session could mute colors and other aspects that shine through at dusk.
3. Film a Virtual Tour
Buyers have grown accustomed to watching virtual tours of homes — especially over the last year. Not to mention, they make the entire touring process more accessible and streamlined. With a virtual tour, you can target interested buyers across state lines; you no longer have to coordinate buyers’ schedules, and you can provide a fully immersive experience.
Working with a professional who knows how to structure a successful 3D tour will help set your home apart from the rest. You may also consider capturing footage via drone, especially if your home has impressive property or waterfront aspects.
Working with a professional who knows how to structure a successful 3D tour will help set your home apart from the rest. You may also consider capturing footage via drone, especially if your home has impressive property or waterfront aspects.
4. Write Appealing Descriptions
With so much competition out there, you want your home’s headline to be original and eye-catching. That means using descriptive language to evoke emotions in interested buyers. An appealing listing covers the home’s logistics while also adding a bit of flair. For example, “Four-Bed Main Street House” sounds a lot more bland and generic as compared to “Charming, Four-Bedroom Cottage with Spacious Yard, Located on Main Street.”
If your home has any unique qualities, you want to mention those right in the title. Does it have a lot of property? Natural Light? A finished basement? These are all things worth mentioning up top. You’ll also want to use adjectives that are proven to sell, such as “impeccable,” “captivating,” and “luxurious.”
If your home has any unique qualities, you want to mention those right in the title. Does it have a lot of property? Natural Light? A finished basement? These are all things worth mentioning up top. You’ll also want to use adjectives that are proven to sell, such as “impeccable,” “captivating,” and “luxurious.”
5. Build an Online Presence
With 52% of buyers initially finding their homes online, it’s essential to ensure you have a solid online presence. Don’t limit your listing to one website. It’s important to feature it across websites and social media platforms for maximum visibility. Let your Facebook, Instagram, and Twitter friends know you’re selling your home, and encourage them to share the listing on their own pages. The more people are in the know, the greater your chance of selling.
You’ll also want to cover your bases when it comes to real estate websites. Your real estate agent will list it on their site, but you might also want to investigate options like Trulia or Zillow to increase visibility. Some of these sites may charge, but others are free to list. Regardless, the price may be worth it, as the more potential buyers you can reach with your listing, the better.
You’ll also want to cover your bases when it comes to real estate websites. Your real estate agent will list it on their site, but you might also want to investigate options like Trulia or Zillow to increase visibility. Some of these sites may charge, but others are free to list. Regardless, the price may be worth it, as the more potential buyers you can reach with your listing, the better.
6. Make Yourself Easy To Contact
You don’t want buyers to see your great listing and then find themselves confused about reaching you. Once you’ve listed across social media platforms, be sure to monitor them. Respond efficiently to interested parties, and make sure they have your email or phone number. A Facebook Live session might also be a good idea, considering Facebook Live watch times have quadrupled over the past 18 months. Anything that will shine a light on your home is worth trying!
7. Work With a Real Estate Agent Who Gets It
It’s important to choose a real estate agent who knows the ins and outs of online marketing. A well-versed real estate agent will leverage email campaigns, Google AdWords campaigns, and individual landing pages to reach the greatest number of appropriate audiences.
Working with an experienced real estate agent can help set your listing up for success, so contact a team like Trent Gallagher Real Estate. They’d be happy to help you market your home effectively, getting you the most bang for your buck!
